Free Writing Center

Written on December 28, 2009 – 7:01 am | by Ryan |

In the process of doing some search engine research tonight to come up with some new interesting topics for my blogs and clients, I decided that tonight I’m going to finally expose a level of idiocy that I’m constantly coming across on the Internet. Unfortunately, it’s one of the most annoying and irritating symptoms of how search engines work today. I call the phenomenon, “Promising Roses and Delivering Stink Bombs.”

The first thing I’d like to say is that this particular post is not SEO optimized. I couldn’t be bothered because this behavior is just too urgent and needs to be exposed this very moment - no need to SEO optimize my vent, it will speak for itself.

SEO Fools Writing Useless Web Content Just for Search Engine Traffic

This is how it works. There are countless guys and girls out there who recognize that once you can identify certain keywords and them use them in a particular pattern, a particular number of times and using very particular rules - you can place your website and your article on the very first page of Google results. That’s the approach of the SEO expert and that’s how the system works, and it works well. But you know what else?

That’s pretty much where 90% of the SEO experts out there finish their efforts. When you arrive at their website, guess what you discover? Half the time it’s one paragraph jam-packed with gibberish - a collection of keyword phrases and a few lines or two of semi-coherent writing. The page is nothing more than an absolute, one-hundred percent, useless and idiotic waste of space. Therefore, I’ve decided in this particular post to run through a few high value SEO keywords to point out some of these brainless twits out there that take part in this kind of behavior.

Keyword Phrase: World Wide Web History

This is a huge, highly-searched keyword phrase. So, let’s take a look at the top Google results.

Now, listings one and two make perfect sense. Obviously Wikipedia and W3.org are excellent resources on the history of the world wide web, but let’s take a look at the third major listing on the first page of google - IdealFinder.com (no, I’m not going to link to it and make matters even worse.)



Aside from the page format and coloring that’s horrid enough to make your eyes bleed, take a look at the first paragraph:

World Wide Web (WWW), system of resources that enable computer users to view and interact with a variety of information, including magazine archives, public- and university-library resources, current world and business news, and software programs. The WWW can be accessed by a computer connected to an internet, an interconnection of computer networks or through the public Internet, the global consortium of interconnected computer networks.

Has this guy ever heard of grammar? How about writing a sentence that at least makes sense? “system of resources that enable computer users to view and interact with a variety of information” - what the hell does that even mean? I’ll bet this guy went out and paid a team of foreign guys sitting in a cube in some third-world countries a dollar an article for this garbage. And every day that passes, more and more of this horrendous excuse for content continues to pollute the Internet. Okay then, let’s continue on to the next site that follows this one on Google’s top 10 listing for this search term - Elsop.com. Let’s take a look.

Okay, this appears like a legit site that provides links covering the history of the world wide web, right? Good enough. The page itself doesn’t contain an article, but at least you can click on each link to read the information that you came looking for, right? Right??? “CLICK”….



Well that’s odd - broken link. Let’s go back and try another. “CLICK”…



No, it’s not a fluke. Almost all the links are broken, and there’s no decent content whatsoever to make a visit to this site at all worthwhile - yet there it sits as the 4th item on the first page of Google as though it has any value. As an SEO guy myself, I know the reasons why - but it’s unfortunate. Because, by making search listings so completely automated as Google has, it encourages the proliferation of complete trash on the Internet which exists only for the sole purpose of drawing in traffic, not to provide valuable and useful content for visitors.

Have you come across the many “traffic traps” that exist on the web, just like these? Share your own experiences and opinions in the comments section below.