Posts Tagged ‘blogging’

The 4 A’’s of Marketing

I’m sure your first question is, “Why are you writing about the 4 A”s of marketing on a website devoted to online writing and search engine optimization?” The answer is that owning a successful website or blog takes two parts well-written and insightful content, and two parts brilliant marketing. Why marketing?

Well, the first thing you have to realize about having a website is that it’s existence alone isn’t going to generate a crowd plowing down the door, anxious to read your wit and wisdom. The first step in growing any website is getting folks to notice it, and not just any folks, but the folks that you are specifically writing for.

the 4 a of marketing

So, how do you know who you’re specifically writing for? This is where the 4 A”s of marketing come in. This was also the title of a very in-depth and detailed e-book written by author and lecturer, Brian Norris.

While Brian isn’t a website marketer or an SEO guru, he is a sales and marketing expert, and ultimately the techniques he describes will work effectively in marketing your website and converting your visitors into cash revenue. In this article I’m going to briefly outline how the principles he describes in his e-book can be used not only to drive tremendous traffic to your site, but also to generate a lot more profit from your website as well.

The 4 A”s of Marketing Applied to Your Website

The first thing you need to know about the 4 A”s of marketing are what each A stands for! The four A’s are as follows:

  • Analyze your target audience. Who are they and what are their typical characteristics such as their age, interests, gender, purchasing trends and more.
  • Attention of your audience. Once you know who they are and what they like, you’ll have the insight you need to successfully get their attention.
  • Accept your product. This is what you need to make your audience do - accept that your ideas, your products, or your services are exactly what the need even though they have many other choices. You need to convince them to accept that yours is the best of the best.
  • Action. The moment you convince them that you’re the best, you’d better have some sort of option available that they can act on once you convince them. This may be as simple as purchasing your services or buying your e-book. If you’re simply writing to generate ad revenue, then make sure that those ads are placed within the “hot spots” on your page (more on web page hot-spots in an upcoming post).

By following the simple guide above, you’ll be able to move from gathering your target audience from all disparate areas of the web that they visit, and drawing them into your website where you’ll guide them comfortably through the process until you’ve convinced them with very little effort how and why they need to perform a particular action. That action is what will generate your website revenue.

Analyze

The analysis part is something that I actually stumbled upon during my early freelance writing years. One particular client sold niche marketing analysis reports for a very hefty sum. He contracted me to research and write them for a few hundred dollars, and he turned around and sold them for a few thousand. Pretty good deal for him, and I didn’t care because I needed the money. However, what I gained more than money from the experience was the training on effective ways to perform a niche analysis to identify the demographics of your audience, depending on what niche you’re serving. For example the online gaming industry is actually dominated by white, middle-aged women - and you learn this as you conduct the niche analysis, using the sort of resources I described on my MUO article outlining resources you can use to conduct that research.


nicheanalysis

One thing I can assure you is that the research looks much more difficult than it is. Once you start using the resources listed in that MUO article and you discover a few studies from Pew Research or government agencies, you’ll discover your niche audience fairly quickly.

Attention

Once you learn more about your target audience, including what they believe, how much they typically earn and what they spend their money on, you’ll be in an excellent position to get their attention. The most important things you should learn about your audience is what websites they typically enjoy the most, what periodicals they read, and where they spend most of their time. For example if you know that your audience is made up of mostly college-age male computer gurus, and that they flock to large multi-user games and like to read computer magazines - then you know where to go to get their attention.


lanparty

You would find a local LAN party near you and put up fliers, or sponsor the event so that you could advertise your site throughout the event. Or you could invest in an ad or two on a computer website (choose a small one with a decent readership if your budget is small). Through creative marketing, you’ll get your website name in front of the eyes that will appreciate exactly what you have to offer.

Accept

Convincing someone that you’re the best isn’t always easy. According to Brian, at this stage you need to focus on what the outcome that your audience is looking for (you’ll have learned this by now through your niche research).

If you know that middle aged, female online gamers are desperately seeking a free source of online games - then you need to convince them that you’re not only a good source for those games, but that you’re the absolute best resource on the entire Internet and that by sticking with you and taking a specific action, they’ll get the outcome that they desire.

Action

This could be anything - submitting a survey, submitting their email address to you, purchasing a product or anything else. Ultimately the action should be obvious and easy to accomplish, and it should flow directly from your effort to gain your visitor’s acceptance. One click and they get what they desire, or submit their email address in a form and they receive the outcome they want. That’s the secret.

And the real secret to doubling or tripling those profits is by following through and providing those visitors-turned-customers with the quality product or service that you offered. This results in return visitors and repeat profits - the bread and butter of any successful business.

Top 3 Tips For Effective Search Engine Optimization

Through the years, I’ve learned through trial and error and by working for so many different clients, and seeing so many different results - what works and what doesn’t when it comes to search engine optimization. Like so many topics computer related, everyone is an expert. The truth is that when push comes to shove, the proof is in the pudding. How well can that person achieve long-term and consistent traffic?
search engine optimization

The following are the top 3 tried and true methods that I’ve learned over the years that will consistently and effectively increase your search engine traffic significantly every month. These are not techniques that will instantly multiply your traffic numbers overnight, but over time and used consistently with every post you write, they will lay a very solid and powerful foundation for your website or blog.

Tip #1 - Choose the Right Topic

Probably the most important aspect of SEO is selecting a title that you can cover with experience and knowledge, that a lot of people are searching the Internet for, and that very few websites provide information about. Identifying such “niche” topics is the very heart of truly effective SEO. Trellian’s Keyword Discovery tool is one of the most effective free tools at your disposal to “discover” what topics are in demand right now.


trellian

The Keyword Discovery tool shows you how many searches for a particular term take place every single day. For basic blog postings and online writing, this information is good enough. However, if you you are looking to extract competition information (how many websites are already covering the keywords), then you’ll have to pay for the premium version of the tool.

Tip #2 - Focus on a Niche, Don’t Write About Everything

One of the mistakes that many online writers make is that they want to capture all of the keywords they find that have tremendous traffic. Hot keywords are only one aspect of attracting repeat visitors - you also want to dedicate time and energy into those topics that your visitors are coming to you for. If you’re running a website about Cars, then focus on a niche within that general topic - don’t try to cover car insurance, car repair, car racing, car tuning and every other imaginable topic with one website. All you’ll do is overwhelm your first-time visitors and drive them away screaming.


busysite

The website above is a perfect example of a website that’s simply trying to do too much in a very limited space. Keep your website straightforward and simple, and your visitors will appreciate it. Give them what they came for - don’t try to be everything for everybody.

Tip #3 - Effectively Distribute Your Keywords

The area that most online writers fail miserably at is effectively distributing the keywords that they’re trying to target. Unscrupulous SEO “experts” will take a clients money and then spam keywords throughout the client’s website. Initial traffic will be significant, but once Google catches on (and the SEO expert already took your money and ran), you’ll discover that you’re blacklisted and without any traffic at all. The key to effective keyword SEO is in discretely and very carefully placing a limited number of keywords throughout your article, in a way that the reader doesn’t even notice.


freewritingexample

The example above is from a recent article here at FreeWritingCenter titled “Free Writing Classes.” As you can see, I carefully inserted the phrase into the article, and in one case included it as a bolded header for a section. Finally, I included the keyword text as “alt-text” in the various images throughout my article. The real science to distributing is knowing how many times to distribute the phrase based on the number of words in your article - and this is where the true value of a real SEO expert becomes apparent.

Lifehacker Highlights Wi-Fi Surveillance Article

Today, while I was going about my online business at work, one of my buddies approached me and congratulated me on my article that got highlighted on LifeHacker. I’ve been in such a fog lately, racing to finish so many articles by the end of the month, that I never stopped to take a look at the aftereffects of the articles I’ve already written this month. I remember a brief email from the editor over at MakeUseOf about something over at LifeHacker, but I think I was in the middle of a caffeine coma toward the tail end of another late-night writing binge, so it was a blur.

Turns out it’s true, over at LifeHacker they posted a highlight of the article I wrote for MakeUseOf on turning your PC into a Wi-Fi Home Surveillance system.

lifehacker1

To say I’m honored would be an understatement. LifeHacker is the premier spot on the Internet where all tech geeks hang out and get the latest news and their techno fix. To get featured on the site is a very cool experience.

In fact, the topic itself was a blast to write. Wi-Fi technology presents so many opportunities for people to get creative with gadgetry in a way that wasn’t even possible only a few years ago. Even the layout described in my article has a number of variations. With a bunch of wi-fi cameras (ideal ones that you can assign their own IP, without the need for a PC) - you can create:

  • A home surveillance system for when you’re away
  • A monitoring system for haunted hot-spots (if you’re into that kind of thing)
  • A perimeter around your property to monitor the schedules of your local wildlife
  • A camera at your driveway to trigger an alert on your computer when someone arrives

The possibilities really are endless. And dreaming about them certainly makes for easy writing.  A huge thanks to LifeHacker for highlighting the article, and as always a thank you to MakeUseOf for hiring me on in the first place!

Stream a Live Conference Call Directly in Your Blog

This is a test for an article I’m writing on MakeUseOf about VzoChat, a pretty cool application that lets you not only stream video from your mobile phone to your computer, but you can conduct conference calls with any PC or camera-enabled mobile phone across the Internet.  Not only that - if you want to, you can even allow people who visit your blog to call you up and have a video chat with you right from your blog!

I have to say, that’s pretty slick. Video conference call anyone?

Dealing With Criticism On Your Blog or Article

It happens to the best of us - the day when you’re faced with the issue of dealing with criticism. Maybe you’ve spent hours researching and writing up your work of word-art, yet within the first few days of it being posted and online your comment area is inundated with both constructive and hurtful criticisms. Maybe you messed up a point or two in your article, or maybe you just completely missed the plot. If this has ever happened to you, I’m going to offer a few tips for bloggers out there on dealing with both kinds of criticism on your blog in a way that displays healthy maturity, but also in a confident and non-confrontational way.

website seo consultant

Dealing With Criticism On Your Blog

Author criticism is something that many people on the Internet are not very good at. As a professional writer, you may be used to the sort of criticism you receive in college level courses where the professor or your peers lay out both the good points and the bad points of your writing, and then offer helpful tips on how to improve. While you sometimes get such mature and helpful feedback on your blog posts, just as often you’ll also receive comments along the lines of, “This post sucks, you didn’t do your research” or, “This is complete garbage.” It’s not exactly helpful, and the comments themselves are garbage - but since you’re the professional blogger here, you need to approach such comments in a way that validates the good commentators and invalidates those that are useless, irritating and immature (also known as “angry troll” comments).

Tip 1: Reward thoughtful and helpful criticism.

A perfect example of the various types of critical comments you may receive was a recent post I made on MakeUseOf, a large computer and technology blog that I write for. The post was actually a very simple topic - how to tweak Vista so that your Internet connection works better. The motivation behind the post was related to issues I had when I purchased a new Vista laptop that couldn’t communicate with my Linksys router. I decided to share some of my lessons learned with MUO readers. Let’s just say that when you’re writing for a technology crowd and you plan to do an article on tweaks, you better be ready to lay out the evidence for whether your tweaks work. Here are a few examples of the sort of comments I received. After the comment I’ll show you how I responded. This first comment was critical, but at the same time it was very positive and polite - clearly an emotionally balanced and kind individual.

comments1

Now, while the comment is pretty critical of the article, the commenter at least provides solid and valid points and does so in a non-confrontational way. Dealing with criticism of this type isn’t difficult, in fact it’s helpful. You’ll notice the last paragraph even offers some great advice as to how the article could have been better. In response to this comment I countered each of the points listed, however I absolutely took that last paragraph to heart - it was useful and true advice. It’s important as a blogger to take this kind of input and incorporate it into your future posts. Everyone makes mistakes and everyone has a bad day when it comes to articles - don’t let the mistakes get you down. Read these sort of comments carefully and use them to improve your future articles.

Tip 2: When a know-it-all commenter tries to make you look stupid, turn it around.

Especially if/when you are writing for a technology/computer audience, you’re going to be dealing with a lot of folks who think they know everything. I’ve been working in the computer industry for over 15 years now, and I’ve yet to work anywhere where at least 50% of the professional staff doesn’t consist of guys (usually) who think they know everything about everything - and they’re never wrong. Inevitably you’ll get some of the most spiteful and annoying comments from these folks. Nine times out of ten, they’ll also be wrong. Dealing with such comments is simple - turn it around on them. Go after the simplicity or error of their comment - and they’ll most likely leave you alone. From the same article above, here was such a comment.

comments2

Here, you’ve got a guy who clearly has all of the answers, and starts drawing conclusions without having all of the facts or information. In the computer field, this can be fatal because you spend 90% of your time convinced that one aspect of a program or system is what’s failing, and you fail to search through and verify all of the other points because you’re so convinced that it can’t possibly be that.  Here was my reply.

comments3

Was it too harsh? It simply pointed out the error in the logic and the points that the commentator didn’t even consider in his quick dismissal of all of the hardware/software issues that can cause communication problems between old network hardware and newer computer systems. So long as you aren’t too harsh or confrontational - this approach is fair toward these kind of commentators.

Tip 3: Don’t feed the trolls.

Finally, you’ve got the trolls. Beware of the trolls. Or, the more common saying is this - “Don’t Feed The Trolls!”

This sort of comment is best described with an example. You’ll get these sort of comments no matter how well you write. In fact, sometimes the better you write, the more likely you are to get attacked by such anonymous trolls. You have two options - just make good use of your blog’s delete key. Or - have some fun.  Here was a troll comment received in the article example provided above.

comments4

Isn’t that a riot? Is it possible that a grown man or woman would sit at their computer and, feeling protected by the anonymity of the Internet, type such silly and immature drivel? Personally, I doubt it - this was likely a teen or pre-teen just going off half-cocked and without thinking. While such a comment would usually get deleted, you could also just have a little fun, like this.

comments5

Unfortunately, this is called “feeding the trolls.” But sometimes, it’s just such a perfect setup that it’s very hard to resist. Gauge your responses to your blog comments upon what your general readership is like and what they can tolerate. While you don’t want to alienate your readers, you should also keep in mind that most of them are just as annoyed by the trolls as you are - so while you probably shouldn’t go at it with them all the time, every now and then a zinger or two can be fun.

How do you handle especially spiteful or immature comments on your blog? I’d love to hear your opinion!

Articles, Articles Everywhere - The Life of an Online Writer

You know, it’s one thing to maintain a forty hour a week job to begin with, and it’s certainly another thing to do freelance writing work as a full time job, but have you ever wondered what it’s like to do both?

journalist

The Life of a Workaholic - Must…Take….A Break…

This all started when I got involved with eBay in order to earn some extra cash. In my usual all-or-nothing approach, I ended up as an eBay PowerSeller in less than a year. I wrote about that a bit in one of this month’s articles at MakeUseOf. There’s plenty of money to be made on eBay, the only problem is that 75 percent of it involves doing work outside the home. You can forget about having a life on “shipping day,” a tortuous day where you spend 4 or 5 hours rapidly packing up oddly shaped items in cardboard and bubble wrap. The next day you arrive at the post office carrying a mountain of packages (as other customers eye you up and down with disgust for taking so much time), and then you pray to the United States Postal Service gods to *please* not break anything, because dealing with USPS insurance claims is like expecting your health insurance premiums to go down next year…it ain’t gonna happen.

The Life of a Workaholic - Must…Take….A Break…

This month, I decided to share a bit of the madness. Here are a few of the projects that I somehow managed to complete this month.

And something I’m very proud and happy to report, a few of the best interviews I’ve had the honor of doing so far.  Jim Harold of the Paranormal Podcast, an interview with popular science fiction novelist Kevin J. Anderson, and finally a very cool chat with Scott Swedorski - the VP of Product Development over at CoffeeCup (the creators of the famous free web design software).

All in all, it’s been a fun month. Don’t get me wrong, I wouldn’t trade in my day job as an Engineer - but I gotta tell you, this writing thing is a total blast.

How the Internet Changed Writing

Here I am, blogging from the comfort of a vehicle, traveling at 70 miles per hour on the interstate. A thought struck me as I watch other passengers texting, using mobile email, or with a laptop on their laps and tethered to their mobile phone - surfing Google just like they were sitting at home. We are living in reality conceived by the sci-fi authors of the past.

In fact, this new reality has changed how writers write. I recall reading ‘On Writing’ by Stephen King, where he describes his writing process of scribbling thoughts and ideas on a piece of paper whenever and wherever the moment struck. He would jot ideas on scraps of paper, napkins, or whatever else was available. Later, he would work on his masterpiece on an archaic typewriter, locked in the laundry room to escape the chaos of family life.

For better or worse, the Internet changed the landscape for new writers. Now, we prove ourselves in blogs rather than in small independent magazines. Today, the creative forces are digitized, published, distributed and syndicated in a few mouse clicks. In the writers’ modern world, when inspiration strikes, we pull out the Smartphone and instantly add those thoughts to our blogs.

Writers like King may lament these cultural and technological changes, but as the King’s mournful Gunslinger would say, the world has moved on.

Mobile Blogging to Boost Your Blog Ratings


Whether or not you realize it yet, mobile blogging, otherwise known as “moblogging,” is rising as a very popular form of instant blogging that’s set to take the world by storm.

How to Moblog to Boost Your Blog Ratings

Mobile blogging isn’t complicated. In fact, regardless which platform you use, there’s very likely an integrated method to enable blogging to your blog from your cellphone. As you can see from my last post, which I used in this article, I’ve enabled my phone to fire off entries to BetterContent whenever I’ve come across anything exciting or newsworthy.

Just consider the possibilities:

  • Journalists can instantly publish pictures and text from breaking news events
  • Hikers and campers can keep a live online journal of their adventures
  • A whole new niche for traveling novelists
  • Private Investigators can instantly publish findings for clients in private blogs
  • Families can provide instant updates to each other on family blogs

As a writer, the potential for using mobile blogging in your online writing is unlimited. Moblogging provides creative writers with a new method to publish adventures and travels instantly, as they are taking place. Imagine reading each mobile entry from an adventurer as she hikes through Colorado. Picture viewing images and text from writers traveling throughout the Middle East and providing updates from Islamic societies directly from those villages. And even on a much smaller scale - you can publish updates to your camping blog while you’re on your camping trip, or updates to your travel blog as you are exploring on a safari.

Enabling Mobile Blogging

Google has made it as simple as possible to blog from your cellphone. Read my recently published article here, and in just moments you’ll be publishing updates from your own cellphone. You don’t need a data plan - Google allows mobile bloggers to publish blog updates with simple Instant Messages. It’s simple, and it allows you to update your blog far more frequently - keeping things fresh, and keeping your readers happy.

Get Cheap Cell Phones and Wireless Deals. | Thanks to Best Savings Accounts, CD Rates and UK Loan