Posts Tagged ‘blogging’

3 Ways Bloggers Prove to Readers That They Are Idiots

businessmanThere are so many blogs out there on the Internet (with even more being set up each day) that it is absolutely essential to get that thing called “professionalism” firmly nailed down. Lose it and people will never believe a word you say ever again. Lose it and you will probably never get it back again.

The ironic thing is that it is not difficult at all to get things right but people just don’t do it, perhaps because of laziness or because of a perceived need to rush out posts to beat the competition. But if you take an extra couple of minutes before hitting that “publish” button, your reputation to the readers will rise monumentally.

Here are the top three things to remember.

1. Check your grammar - The most important one of all. How can you expect anyone to take you seriously if you can’t even spell and write your own language properly? If you are serious about blogging, buy a good dictionary and a style book and keep them on the desk beside you at all times. Or use an online dictionary such as Dictionary.com

2. Check your facts – Print newspaper journalists can be sued for libel if they get their facts wrong and bloggers are no different. Don’t believe for a second that bloggers can say whatever they want and get away with it. If you defame someone online, you will be held legally accountable for it and suffer the consequences that come with that. So check your facts – then check them again. You can never do this often enough.

3. Format your posts properly – Not only do your posts have to be well written and free of spelling mistakes, they also have to be pleasant viewing to the eyes. When someone visits your post, they have to be interested and impressed enough to want to read it, comment on it and share it with others. They won’t do that if the Facebook post is humping the Twitter box and the post image is slapped on top of the text.

Avoid Burnout as an Online Writer - Choose Jobs Wisely

Along with the plethora of new opportunities that are available throughout the Online Content industry, there is the issue of too much work and not enough time. If you’re anything like me and you hate passing up good income-generating opportunities, it can be hard to say no.

The Schedule of an Online Writer

Making an income from writing is unfortunately still scorned upon by older, traditional folks who believe that a job should be something that you “drive into” by 8am and then “drive home from” by 5pm, along with the rest of the rush hour crowd. This is the right thing to do.

Well, let me tell you something about the right thing…when you are capable of generating a high volume of quality writing, and you can get paid for that writing, you best believe that the income you can earn from your skills will be just as good as any 9-to-5 job that you’ll find with any corporation.



The issue is the stereotype of the Internet. Many people still believe that the Internet is only for playing games or wasting time. Yet, as they sit down for their morning coffee, they’ll read the news on their favorite news website, or the latest gossip on their favorite blogs and forums. I think there are a lot of people who think that the content they enjoy is free. Little do they realize that someone gets paid (and paid well, I might add) to research and write that content.

Too Many Opportunities

Most major websites out there now realize that if they want to offer better content than their competitors, then it will require investment into high quality writers. Only good writers can get the job done. So now, if you’re a writer fresh out of college, with an English degree in your back pocket (or just lots of writing skill), you are now a very rare and in-demand commodity. Online publishers need you! The race is on, and as countless websites start investing into hiring and paying high-quality writers, you will find yourself faced with making some very difficult decisions. Which opportunities do you take, and which do you turn down? And yes, you will need to turn down opportunities, or keeping up with everything will burn you out - and then you’ll be no good to anyone.

4 Signs of a Good Online Writing Opportunity

Some of the opportunities you come across will be one-time writing gigs where you produce a bulk-lot of 20 to 50 articles and get paid a moderate amount per article. Other times, you may be offered to submit single pieces to blogs or websites and, if accepted and published, you will get paid. Best of all, there will be opportunities where you are assigned a certain number of articles to write every month, and you get paid a fixed amount per article.

So how do you know which opportunities are good ones? Watch for the following signs.

  • Per article payment, not royalties - Many sites try to get content that’s essentially free by offering writers “royalty payments” from the ad revenue the article generates. For the most part the revenue will be a few cents a month, if that. Your efforts would be better invested elsewhere.
  • Fair rates - It may be tempting to throw together a 500 word article for someone for peanuts, just because you can do it quickly. However, how well will it reflect upon you when, down the road, someone discovers this poorly written article that you failed to revise because you were racing through it for a quick buck?
  • Respect - You may be paid well per article, and even promoted into a management/editor position for a blog or a website, but if you aren’t treated respectfully and with dignity by the website owners or upper managers, you’ll find that you’re forever feeling insulted and patronized. This is a common symptom where a new writer shows up within another community - you are treated as though you have less experience simply because you are a new member there, despite the fact that you may have more experience or better ideas than the people actually running the site. Either say no to those promotions, or learn to bite your tongue and simply do your job…conflict and misunderstandings are too easy when you work with people remotely.
  • Prompt Payments - If you do work for a webmaster and he or she is a week late sending your Paypal payment, the odds are good that the person will be habitually late, or may even fail to pay you. It’s difficult to collect such payments in small claims for an Internet job, especially if the client is overseas, so if you sense a problem early on, just walk away.

It may be difficult to say no to new writing opportunities, but if you choose your work wisely, you’ll end up building a very strong and solid foundation for a very lucrative and successful online writing career.

This is How Easy it is to Post from ScribeFire

I’m currently writing an article for MakeUseOf that shows how efficient (and awesome) the Firefox addon ScribeFire is. In this example, I’m demonstrating how easy it is to highlight text from an online article or news story, and then quickly “Blog this page” - ScribeFire opens up a new post entry for you and inserts the title and blockquote exactly how you defined it in the options template. It really doesn’t get a whole lot easier than this!

ScribeFire vs DeepestSender: One Blogging Addon to Rule Them All!

“The tabs on the right offer broad support for WordPress’ other post-writing features, including categories, tags, timestamp, trackbacks, and ping options. You can even scroll through older entires and make changes to them on the fly. Is there anything this addon can’t do?”

Writing on Your Blog From Your Mobile Phone

blogging from a mobile phoneAbout eight yours ago, I purchased my first PDA. It was a Windows Mobile phone from Cingular, before it was bought out by AT&T. Back then, I never considered that I’d be writing on my blog from a mobile phone, as I’m doing now.

That first phone was a Cingular 8125, and I bought it so that I could access Ebay while attending antique auctions. My plan was to look up the market value (average completed sale price) of an item so that I knew the max I could bid on an item without taking a loss.

Riding the Wave of a Technical Trend

The plan was clever, because at the time, noone was using mobile Internet…it had just hit the market and hadn’t quite caught on yet.

The plan wasn’t foolproof though. First, I had to figure out how to get the phone to access full browsing, not the scaled-down ‘media-net’. As insane as it sounds, most of the help desk folks didn’t know the difference. So, I was on my own to figure it out using tips fromk the gurus in the various mobile phone forums.
blogging from a mobile phone

Next, I learned that the mobile version of Facebook didn’t offer a view of completed items. Once again, I had to figure out how to trick the Ebay website into thinking I wasn’t a mobile phone. Once I accomplished that, I was in business.

Unfortunately, in full browsing mode, conducting the completed item searches on Ebay was unbearably slow. I realized that living life on the technological edge of the mobile Internet was not going to be easy.

Finally, the ease of use of mobile technology is becoming much more manageable. Everything comes pre-programmed and ready to go. Upgrading to the Motorola Droid this year was the best thing I ever did.

It helps me to blog more often than I ever could before, with a very cool mobile Wordpress app called WPtoGo. It let’s you post full blog entries, complete with formatting, pictures, links and more. It rocks, and I highly suggest it to other blogger riding this mobile tech wave into the future.

Tips for Staying Cool Under Pressure

tips for staying coolWell, it’s been about a month since my last update, and I’ve decided to focus today on tips for staying cool under fire…this, after writing religiously every day for a couple of weeks. I confess, after writing my last entry about regulating tasks and maintaining a decent schedule - my tasks exploded and my schedule went to hell. This is called not practicing what you preach!

Because of the insanity of this past month, I’ve decided to put together a list of tips for staying cool under pressure - a new, streamlined approach to handling an overwhelming, almost impossible list of tasks and projects in a way that lets you complete them without sacrificing your livelihood or your family life. It really is possible - and I’ll show you how I’ve finally done it with my own schedule (it’s also the reason that I’m finally blogging here again).

Taking Stock of Projects and Status

So, you’ve got 5 or 6 clients and they all want a piece of you? The better you are as a writer, the more likely you’re going to find yourself in this situation. Once people recognize that you are able to produce quality content at a reasonable speed, you’re going to discover that opportunity knocks. The downside is that opportunity is going to knock from so many sides that you’re simply going to run out of hands to open those doors. You can’t do everything for everyone.

Once you’re at a successful point in your writing career where you have more opportunities than you know what to do with, it’s time to take a step back and reorganize.

From day one, you probably wrote for peanuts just to get your name out there and your writing recognized. After a while, you went from writing for practically free, to writing $10 to $20 articles. The next thing you know, you’re getting offers to write for professional blogs at $35 to $50 and up, as well as job opportunities for editing and management. This is what you’ve worked so hard for - but if you just keep taking more work, eventually you’re going to run out of time and burn out.
tips for staying cool

So, take a few moments to create a complete and detailed list of all of your current job responsibilities, as well as any upcoming opportunities that you’ve been offered - and make sure to associate an earning amount and “time to complete” for each task. This will help you gauge the true value of your work as well as priority.

Shift Priorities to Higher Paying Work

Here’s the scenario: You have two clients who both want you to write for them as much as possible. You are completely tapped out on time, but you have space to fit in about three more articles per week. One client pays $25 an article, and the other pays $45 per article. Which client should you offer to write more articles for? It certainly doesn’t seem like rocket science does it?

What complicates matters a little bit for writers is when you’ve been writing for a lower-playing client for a very long time, and then a higher paying client comes along and offers you work. Most writers take on the extra work, but maintain their previous workload with other clients.

However, if your new client is offering you even more articles (if you had that time to write them) at such a higher rate than your old client pays, wouldn’t it make sense to cut back on your writing for the old client? This seems intuitive in writing, but you’d be surprised how many writers I’ve met who simply can’t let go of any work, even if it means they’ll be able to replace it with work that pays more. It comes down to your ability to say no to people.

Tips for Staying Cool - Plan Out All Hours Available for Work

I’ve tried all sorts of approaches for scheduling and managing my work, from utilizing online calendar applications like Google Calendar (which I do still use), as well as Astrid for my mobile Droid. It seems that, inevitably, I always come back to using my trusty Excel spreadsheet.

This week I tried using a new color-coded schedule system in Excel, with a different color representing a different client, and assigned blocks of time for the tasks that I need to accomplish every week.

tips for staying cool

Originally, I had an Excel spreadsheet that just listed all of the tasks I needed to do without any color coding at all, but by coloring blocks of time, it better differentiates the limits of your blocks of time - and there’s no question where the task starts and stops. Most importantly, use large gray areas for periods of time when you simply do not do any writing work, whether that’s time off, time with family, or otherwise.

This approach insures that not only do you get your work done when you’re supposed to, but it also assigns blocks of time to not working, which is just as important to not getting burnt out.

Respect Your Schedule!

Rule #1 to making an efficient schedule work is this is more important than any other one of these tips for staying cool under stress - follow the schedule you’ve defined. Don’t overrun the block of time you’ve set up for work and then eat into your evening sleep, because the next morning you’ll never be able to get up and accomplish the block of time you’ve set aside there. Each overrun will intrude on the next until you’ve completely burnt out.

What makes a schedule work is when you respect it and follow it. Trust that you’ve analyzed your demands properly and that you’ve assigned the right priorities. After that, stop worrying about what you’ve got due next - just focus on that task at hand and get it done in the time that you’ve assigned (or earlier). Make sure to assign enough time to the tasks (don’t short-change yourself), and you’ll find that not only are you less burnt out, but when you are not working and taking time to relax, you’ll worry much less.

Overwhelm Your Competition With Aggressive SEO Techniques

Once you learn most of the more powerful techniques involved in effective Search Engine Optimization, you quickly realize the tremendous power that comes along with that knowledge. The ability to take a web page, and within days to weeks manipulate it so that it rises to the top of Google’s rankings for the most valuable keywords, provides amazing opportunities to the SEO expert.

All of us have “competitors” if you’re in the field of producing online content. Maybe you own a forum or a blog, and you’re competing for organic Google traffic. There may come a point when, during your keyword research, you recognize that a significant number of people are searching for information about your competition.

aggressive seo techniques

Or, another situation may be that a specific newsworthy event is taking place involving your competitor. There are a few techniques that you can use to harness those search keywords and use them to your own advantage.

Flanking The Enemy With Aggressive SEO Techniques

Whenever you recognize a newsworthy event, or a large influx of search requests for the web domain of your competition - the best way to handle that information is to turn it around to your advantage.

In warfare, the larger the enemy is, the easier it is to covertly slip behind enemy lines and plant weapons of sabotage. The same is true here - you can take the popularity and size of your competition and turn it around to your own advantage.

Identify the Weak Points of Your Competition

The first step in accomplishing this “aggressive SEO” strategy is by crossing enemy lines. This means using all of the keyword SEO tools at your disposal to uncover keyword phrases that involve your competitor’s website, are very popular (highly searched for in the search engines) and low competition (hardly anyone else is writing about it).

You can see these sort of opportunities with the large online retailers. They have very popular online stores, and many people can’t remember the URL, so they use Google to search for the site. Most other websites and bloggers wouldn’t think about focusing on that keyword phrase, because it’s obvious the person typing it in is looking for the store front.

However, the savvy blogger would take that popularity and do something like write a review about the retailer’s storefront, or otherwise capture the high popularity of that phrase, and take advantage of the low competition.

Exploit the Weak Spots

Once you’ve identified those keyword phrases that are normally “owned” by your competition, then it’s time to produce content on your own domain that focuses on those particular keyword phrases. There is no law that says you can’t write about, or review, your competitor’s products or website - so you don’t have to worry about copyright or infringing on the trademark name.

It’s a free country - and you are allowed to write about anything you like, so long as you don’t claim the products and services are yours. Write a high-quality and very useful review or overview of your competitor’s product or service (or newsworthy event), and then make sure to use the SEO techniques I’ve described on this blog to draw in those search engine queries that are normally aimed toward your competitor.

By using this approach, even small-time bloggers can reroute high-volume traffic of the much larger and more powerful competition.

This should not be your own focus of content - because you want to differentiate yourself from your competition, but by funneling keyword traffic away from your competition, you may be able to show people who were originally looking for your competitor’s site why your site is so much better.

Increase Your Website Ad Revenue with the Google Heat Map

If you’re running a free website (one that doesn’t require a reader subscription), then the odds are pretty good that you’re probably depending on ad revenue to support your operating costs (and hopefully some form of profit). In addition to using effective SEO techniques to attract as many visitors to your website as possible, another element of increasing your website’s ad revenue is by getting your visitors “converted” into revenue.

How do you convert visitors? As I mentioned recently in the 4 A’s of Marketing - you convert them into profit by driving them to take action that’s profitable for both the reader, and for you. It’s profitable for the reader because you’ve chosen products and services to advertise that you know are high quality and valuable, and it’s profitable to you because those companies pay you based on referred sales.

website ad revenue

Google Adsense is one of the best ways for new bloggers to learn what ad placement techniques work on a website and which methods don’t work. On one of my blogs, for the longest time I couldn’t manage to generate any clickthroughs to my Google ads. On the one hand, I don’t like introducing large and obtrusive ads into my articles or on my website, but on the other hand I could tell that my visitors weren’t recognizing the value of those ads and taking advantage of those links.

After doing a little bit of research about website “heat maps,” I figured out what I was doing wrong, fixed it, and increased my ad revenue by over 600 percent. In this article I’ll quickly review what I learned so that you can put it to use on your own blog or website.

The Website Advertising Heat Map

As I mentioned, Google Adsense is one of the best learning tools for a new blogger that’s looking to get into earning decent revenue through advertising. Google is extremely helpful in that effort, because they actually provide a very valuable ad heat map on their Adsense help pages that shows you exactly where you should place ads on your website for the highest clickthrough percentages.


website ad revenue

As you can see from the heat map, according to Google that most effective areas for advertising on a website are first and foremost at the very top of your content area. Now, there’s a tradeoff here. Personally I feel that placing a huge Google ad at the top of your content is very tacky and a major turnoff - it doesn’t look very professional. On the other hand, I’ve seen plenty of websites that do it, and they retain their readership - so proceed carefully.

The areas of any blog that I recommend concentrating on (if your template design allows for it) is the menu bar on the left and the menu at the top. These aren’t in the reddish-orange area, but they are still in the hot spots that generate the most action from visitors. The website where I tested this heat map concept was TopSecretWriters. I decided to place a large Google ad at the top of the left menu bar.


website ad revenue

I did have to slide some of my favorite graphical content down below this ad, and it did involve tweaking some of the template code itself, but in the end it was a smart move because it transformed the almost non-existent ad revenue on TopSecretWriters into a very healthy stream of clickthroughs and profit.

The moral of the story is this - the Google Adsense heat map is accurate, and I would highly recommend taking the time to become familiar with it and then redesigning how you structure the ads on your blog or website so that you are taking advantage of those hot spots.

Search Spy Unfiltered Search Engines

Search spy unfiltered search engines can offer you a competitive advantage in the world of search engine optimization. The SEO industry is very much an industry controlled by information. The more information and insight that you have over your competition, the better you’ll succeed. While this is try in most industries, it’s even more true in SEO, because the fewer people who are capturing the most lucrative search terms, the more successful you’ll be as you capture your SEO niche opportunities.

I’ve covered a number of SEO tools in a few of my earlier posts, such as the 3 tips for optimization and the need to be flexible when you choose your topics, but in this post I’d like to touch on yet another effective tool in gauging the online attitudes and interests of Internet travelers - that tool is search spy unfiltered search engines.

search spy unfiltered search engines

In this article, I’m going to share 8 online tools that you can use to closely monitor what people are searching the Internet for every single second. That’s right - a real-time “spy” peak into exactly what people are typing into the search engines. This insight could tip you off to the hottest upcoming online buzz, which can be a very powerful way to capture the online “Buzz” wave long before other bloggers even catch on.

Top 3 Search Spy Unfiltered Search Engines

The following online tools are considered “search spy” online apps because they simply update a list that shows you an unfiltered list of what people are searching for on search engines right this moment. Sure, you could use tools like Yahoo Buzz or Google Zeitgeist to learn about the hottest trends, but with those tools the moment you find out, just about every other blogger in the world finds out as well. On the other hand, using search spy tools - you can jump on the hot trends before anyone else even knows about them.

The first Search Spy tool that I’d like to mention is also the most popular because it’s DogPile, the most-used metasearch engine on the Internet. Any search engine that’s popular will provide you with a great sampling of what people are interested in. Dogpile’s realtime tool is simply called Dogpile SearchSpy.


dogpile search spy

When you visit the page, you’ll see a scrolling list of interesting search terms. These terms are what people are actively searching for this very moment. You can either choose to “Omit adult terms or not.” If you don’t, then you can expect an unfiltered list from the search engines that can be somewhat eye-opening at times.

IceSpy is a useful tool provided by the social network search engine known as IceRocket. IceRocket is a valuable and popular search tool that provides search results from networks like MySpace, Twitter, blogs and more.


dogpile search spy

IceSpy gives you some insight into what IceRocket users are typing into the search engine. As IceRocket continues to grow in popularity, the IceSpy search terms that scroll up the screen will become more and more a reflection of what bloggers and social network users are interested in. This is a great way to figure out what terms are more likely to race up the “DIGG” list.

The next search spy tool is also one of the coolest. Twitter is obviously one of the most popular social networks on the Internet right now, and getting insight into what’s going on throughout the huge Twitter community is a important key to unlocking current trends. One of the coolest tools for monitoring the pulse of Twitter is Twitspy.


search spy unfiltered search engines

So what’s so cool about Twitspy? Well first of all it displays the latest Twitter updates in a graphical way that shows you the profile image of the Twitter user who posted the update overlaid onto a world map, with a pop-up bubble that displays the update. It’s like watching a virtual worldwide discussion going on - and it’s very addictive!

5 More Useful Search Spy Tools

While the first three tools listed above have the greatest user base, so are the most useful and the most accurate samples of general online interest, the following lesser-known tools are also worthwhile. Even though they don’t have quite the user base as the big sites above, they still offer a select snapshot of a segment of the online population. As I mentioned earlier, in the SEO field information is power - so every source of information you can find is important.

  • Infotiger.com - Get a snapshot list of what people are typing into the InfoTiger search engine. Refresh the screen for an updated realtime list.
  • Ilectric Logs - Provides you with a list of the 20 most recent search terms typed into the Ilectric metasearch engine. Press refresh for an updated list.
  • Yahoo Buzz Updates - While Yahoo Buzz itself isn’t updated every second, this list of what Yahoo Users are “buzzing up” or “buzzing down” gets updated immediately - and provides you with an instant update into what Yahoo Buzz users are interested in.
  • Search Hippo Logs - Check out a list of the 15 most recent search terms typed into the Search Hippo search engine. Press refresh for an updated list.
  • Meta Eureka Logs - This page provides an unfiltered list of search terms for this metasearch engine known as Meta Eureka.

The list of search spy tools above comes from my personal private SEO research toolbox, and by keeping a close eye on the trends at each of these sites - you could easily capture the next big “thing” that could drive your blog or website into the stratosphere.

The 4 A’’s of Marketing

I’m sure your first question is, “Why are you writing about the 4 A”s of marketing on a website devoted to online writing and search engine optimization?” The answer is that owning a successful website or blog takes two parts well-written and insightful content, and two parts brilliant marketing. Why marketing?

Well, the first thing you have to realize about having a website is that it’s existence alone isn’t going to generate a crowd plowing down the door, anxious to read your wit and wisdom. The first step in growing any website is getting folks to notice it, and not just any folks, but the folks that you are specifically writing for.

the 4 a of marketing

So, how do you know who you’re specifically writing for? This is where the 4 A”s of marketing come in. This was also the title of a very in-depth and detailed e-book written by author and lecturer, Brian Norris.

While Brian isn’t a website marketer or an SEO guru, he is a sales and marketing expert, and ultimately the techniques he describes will work effectively in marketing your website and converting your visitors into cash revenue. In this article I’m going to briefly outline how the principles he describes in his e-book can be used not only to drive tremendous traffic to your site, but also to generate a lot more profit from your website as well.

The 4 A”s of Marketing Applied to Your Website

The first thing you need to know about the 4 A”s of marketing are what each A stands for! The four A’s are as follows:

  • Analyze your target audience. Who are they and what are their typical characteristics such as their age, interests, gender, purchasing trends and more.
  • Attention of your audience. Once you know who they are and what they like, you’ll have the insight you need to successfully get their attention.
  • Accept your product. This is what you need to make your audience do - accept that your ideas, your products, or your services are exactly what the need even though they have many other choices. You need to convince them to accept that yours is the best of the best.
  • Action. The moment you convince them that you’re the best, you’d better have some sort of option available that they can act on once you convince them. This may be as simple as purchasing your services or buying your e-book. If you’re simply writing to generate ad revenue, then make sure that those ads are placed within the “hot spots” on your page (more on web page hot-spots in an upcoming post).

By following the simple guide above, you’ll be able to move from gathering your target audience from all disparate areas of the web that they visit, and drawing them into your website where you’ll guide them comfortably through the process until you’ve convinced them with very little effort how and why they need to perform a particular action. That action is what will generate your website revenue.

Analyze

The analysis part is something that I actually stumbled upon during my early freelance writing years. One particular client sold niche marketing analysis reports for a very hefty sum. He contracted me to research and write them for a few hundred dollars, and he turned around and sold them for a few thousand. Pretty good deal for him, and I didn’t care because I needed the money. However, what I gained more than money from the experience was the training on effective ways to perform a niche analysis to identify the demographics of your audience, depending on what niche you’re serving. For example the online gaming industry is actually dominated by white, middle-aged women - and you learn this as you conduct the niche analysis, using the sort of resources I described on my MUO article outlining resources you can use to conduct that research.


nicheanalysis

One thing I can assure you is that the research looks much more difficult than it is. Once you start using the resources listed in that MUO article and you discover a few studies from Pew Research or government agencies, you’ll discover your niche audience fairly quickly.

Attention

Once you learn more about your target audience, including what they believe, how much they typically earn and what they spend their money on, you’ll be in an excellent position to get their attention. The most important things you should learn about your audience is what websites they typically enjoy the most, what periodicals they read, and where they spend most of their time. For example if you know that your audience is made up of mostly college-age male computer gurus, and that they flock to large multi-user games and like to read computer magazines - then you know where to go to get their attention.


lanparty

You would find a local LAN party near you and put up fliers, or sponsor the event so that you could advertise your site throughout the event. Or you could invest in an ad or two on a computer website (choose a small one with a decent readership if your budget is small). Through creative marketing, you’ll get your website name in front of the eyes that will appreciate exactly what you have to offer.

Accept

Convincing someone that you’re the best isn’t always easy. According to Brian, at this stage you need to focus on what the outcome that your audience is looking for (you’ll have learned this by now through your niche research).

If you know that middle aged, female online gamers are desperately seeking a free source of online games - then you need to convince them that you’re not only a good source for those games, but that you’re the absolute best resource on the entire Internet and that by sticking with you and taking a specific action, they’ll get the outcome that they desire.

Action

This could be anything - submitting a survey, submitting their email address to you, purchasing a product or anything else. Ultimately the action should be obvious and easy to accomplish, and it should flow directly from your effort to gain your visitor’s acceptance. One click and they get what they desire, or submit their email address in a form and they receive the outcome they want. That’s the secret.

And the real secret to doubling or tripling those profits is by following through and providing those visitors-turned-customers with the quality product or service that you offered. This results in return visitors and repeat profits - the bread and butter of any successful business.

Top 3 Tips For Effective Search Engine Optimization

Through the years, I’ve learned through trial and error and by working for so many different clients, and seeing so many different results - what works and what doesn’t when it comes to search engine optimization. Like so many topics computer related, everyone is an expert. The truth is that when push comes to shove, the proof is in the pudding. How well can that person achieve long-term and consistent traffic?
search engine optimization

The following are the top 3 tried and true methods that I’ve learned over the years that will consistently and effectively increase your search engine traffic significantly every month. These are not techniques that will instantly multiply your traffic numbers overnight, but over time and used consistently with every post you write, they will lay a very solid and powerful foundation for your website or blog.

Tip #1 - Choose the Right Topic

Probably the most important aspect of SEO is selecting a title that you can cover with experience and knowledge, that a lot of people are searching the Internet for, and that very few websites provide information about. Identifying such “niche” topics is the very heart of truly effective SEO. Trellian’s Keyword Discovery tool is one of the most effective free tools at your disposal to “discover” what topics are in demand right now.


trellian

The Keyword Discovery tool shows you how many searches for a particular term take place every single day. For basic blog postings and online writing, this information is good enough. However, if you you are looking to extract competition information (how many websites are already covering the keywords), then you’ll have to pay for the premium version of the tool.

Tip #2 - Focus on a Niche, Don’t Write About Everything

One of the mistakes that many online writers make is that they want to capture all of the keywords they find that have tremendous traffic. Hot keywords are only one aspect of attracting repeat visitors - you also want to dedicate time and energy into those topics that your visitors are coming to you for. If you’re running a website about Cars, then focus on a niche within that general topic - don’t try to cover car insurance, car repair, car racing, car tuning and every other imaginable topic with one website. All you’ll do is overwhelm your first-time visitors and drive them away screaming.


busysite

The website above is a perfect example of a website that’s simply trying to do too much in a very limited space. Keep your website straightforward and simple, and your visitors will appreciate it. Give them what they came for - don’t try to be everything for everybody.

Tip #3 - Effectively Distribute Your Keywords

The area that most online writers fail miserably at is effectively distributing the keywords that they’re trying to target. Unscrupulous SEO “experts” will take a clients money and then spam keywords throughout the client’s website. Initial traffic will be significant, but once Google catches on (and the SEO expert already took your money and ran), you’ll discover that you’re blacklisted and without any traffic at all. The key to effective keyword SEO is in discretely and very carefully placing a limited number of keywords throughout your article, in a way that the reader doesn’t even notice.


freewritingexample

The example above is from a recent article here at FreeWritingCenter titled “Free Writing Classes.” As you can see, I carefully inserted the phrase into the article, and in one case included it as a bolded header for a section. Finally, I included the keyword text as “alt-text” in the various images throughout my article. The real science to distributing is knowing how many times to distribute the phrase based on the number of words in your article - and this is where the true value of a real SEO expert becomes apparent.

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