Posts Tagged ‘article content’

Increase Your Website Ad Revenue with the Google Heat Map

If you’re running a free website (one that doesn’t require a reader subscription), then the odds are pretty good that you’re probably depending on ad revenue to support your operating costs (and hopefully some form of profit). In addition to using effective SEO techniques to attract as many visitors to your website as possible, another element of increasing your website’s ad revenue is by getting your visitors “converted” into revenue.

How do you convert visitors? As I mentioned recently in the 4 A’s of Marketing - you convert them into profit by driving them to take action that’s profitable for both the reader, and for you. It’s profitable for the reader because you’ve chosen products and services to advertise that you know are high quality and valuable, and it’s profitable to you because those companies pay you based on referred sales.

website ad revenue

Google Adsense is one of the best ways for new bloggers to learn what ad placement techniques work on a website and which methods don’t work. On one of my blogs, for the longest time I couldn’t manage to generate any clickthroughs to my Google ads. On the one hand, I don’t like introducing large and obtrusive ads into my articles or on my website, but on the other hand I could tell that my visitors weren’t recognizing the value of those ads and taking advantage of those links.

After doing a little bit of research about website “heat maps,” I figured out what I was doing wrong, fixed it, and increased my ad revenue by over 600 percent. In this article I’ll quickly review what I learned so that you can put it to use on your own blog or website.

The Website Advertising Heat Map

As I mentioned, Google Adsense is one of the best learning tools for a new blogger that’s looking to get into earning decent revenue through advertising. Google is extremely helpful in that effort, because they actually provide a very valuable ad heat map on their Adsense help pages that shows you exactly where you should place ads on your website for the highest clickthrough percentages.


website ad revenue

As you can see from the heat map, according to Google that most effective areas for advertising on a website are first and foremost at the very top of your content area. Now, there’s a tradeoff here. Personally I feel that placing a huge Google ad at the top of your content is very tacky and a major turnoff - it doesn’t look very professional. On the other hand, I’ve seen plenty of websites that do it, and they retain their readership - so proceed carefully.

The areas of any blog that I recommend concentrating on (if your template design allows for it) is the menu bar on the left and the menu at the top. These aren’t in the reddish-orange area, but they are still in the hot spots that generate the most action from visitors. The website where I tested this heat map concept was TopSecretWriters. I decided to place a large Google ad at the top of the left menu bar.


website ad revenue

I did have to slide some of my favorite graphical content down below this ad, and it did involve tweaking some of the template code itself, but in the end it was a smart move because it transformed the almost non-existent ad revenue on TopSecretWriters into a very healthy stream of clickthroughs and profit.

The moral of the story is this - the Google Adsense heat map is accurate, and I would highly recommend taking the time to become familiar with it and then redesigning how you structure the ads on your blog or website so that you are taking advantage of those hot spots.

The Best Technical Writing Fields of 2008

Whenever an English major graduates, they often find themselves faced with finding a way to make income from a creative art - and this year a fair number of them are asking, “What are the best technical writing fields of 2008?”

Finding the Best Technical Writing Fields of 2008

According to a 2008 article on JobWeb.com
titled “Class of 2008 Steps Into Good Job Market,” the top ten degrees in demand don’t hint at what the best technical writing fields are. However if you review the list closely, you’ll recognize an important advantage to English graduates who excel in creative writing.

Mastering the Art of Writing

The JobWeb.com article lists the usual top “in demand” degrees, including
almost all technical, computer, business, and finance. No surprise there. But what these lists don’t share is a unique new trend that should have creative writing enthusiasts smiling from ear-to-ear. And that is - most technically savvy individuals do not have a clue when it comes to writing. All of the things you’ve learned in the course of earning that English degree may seem useless when you’re undertaking the daunting task of finding a job that actually pays. However, you can earn a substantial living if you’ve mastered the written word.

Success in Freelance Writing

Conduct a search for “freelance jobs,” and you’re likely to get inundated with an endless array of shady looking “job search” sites where you’ll find
“projects” posted for bidding. These are usually run in an auction-style format where you need to bid on a project against an array of other writers. Some of these are legitimate, but others are worthless. Yes, it really is possible to make money by freelance writing, but where do you start? One of the biggest reasons I’ve started this blog is to help good writers learn how to do just that.

Making Money in the Best Technical Writing Fields

I started out as a freelance writer out of necessity. My family needed more money, but I didn’t want to work a second job at night and leave my family alone at home, so I started writing from home. I started out on many of those freelance auction sites, and then before long I’d impressed enough of the people I’d networked with, that the existing client base kept me working as much as I possible could. Before long, there was not even any need to look for a job - they just kept on coming!


Online Technical Writing Fields

The internet has introduced a whole new ballgame for English graduates. An entire world of a seemingly infinite number of websites has been born, and website content is now in demand. Webmasters outnumber good writers by such a large degree, that a huge majority of new websites sit dormant and empty as webmasters search for someone with the ability to produce high-quality, SEO optimized unique content.

This need has opened up an entire niche market for English majors that never existed before, and the sad part is, so many creative writers and technical writers who would excel in this field either do not know about it, or they are stuck in the “old-school” literary mentality where Internet writing is “beneath” them. Meanwhile - the rest of the smart writers are left to reap the financial rewards. How? It’s not that hard, and you don’t need to be a technical writing genius.

  • Freelance Websites - One good example of a high volume freelance site is Scriptlance. You’ll find yourself competing with writers from India who can hardly string together a coherent sentence, but once a few of the web designers realize the quality of your work (you’re allowed to provide samples), you’ll get hired quickly. But at first, you’ll need to keep your rates competitive - you can raise them later, once you’re established. This blog will host a review of the top Freelance Websites in coming weeks.
  • Advertisements - One of the last places most writers look for work are free online ad communities. Yes, while you may need to sift through countless ridiculous “work-at-home” ads - more and more you’ll discover webmasters, lawyers, and businesses seeking anyone who can write exceptionally well to develop content for their websites.
  • Get a Job - Sure, as an English major, you’re sick of hearing that phrase from family and friends. Maybe you’d like to focus on writing that first novel, instead. Well, you can still support your family by signing up to write for the many blogs and websites that pay writers an actual fixed “salary” for writing a certain number of articles or posts every month. Didn’t think such a job really existed? Well it does - and many pay fairly well.
  • Earn Royalties - There are countless websites that offer to pay writers royalties on the ad revenue their articles earn. Honestly, this is a way for websites to take advantage of writers. You could earn more by starting your own blog and posting your own articles. Except for one thing - they’ve got traffic that you ain’t got. So that means that while you’re not working on writing projects, you should be building an entire archive of “revenue-earning” articles at as many of these sites as you can find. These will be reviewed in future blog updates as well.

The Internet has Opened a Whole New World of Writing

Whether you’re a recent college English graduate, or you are a stay-at-home partent with exceptional writing skills, you can work from home and earn a fortune. Writing has been an undervalued skill for many years. But now - writers are going to take over the online world. Through patience, research, and hard work, you can build an amazing career within this unique and promising niche. Subscribe to this blog today, follow along every day, and get ready to kick-start your writing career.

Coming Next: The path to work from home and earn over $50,000 a year.

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